The road ends in water. That's the sign I saw on a recent motorcycle trip.

So I'm cruising around enjoying the fall colors near a lake, when I saw this sign, and immediately I laughed in my helmet. First of all, I don't remember ever seeing a road sign like this road ends in water. But there was still something about it. that struck me as funny.

I snapped a picture of it. I thought about it a while. As I turned around, after all, I was there on a motorcycle, at the lake, not a boat. And as I continued my ride, I kept thinking about it and realize why the sign struck me is funny.

The reason was why I was there in the first place. I was there ride my motorcycle, not to get in the water. So I'll explain more in a minute.

What do I mean by "Why?"

 Why can be used in two ways. One is to talk about past events. We use why to look at causality. What happened that resulted in this…whatever this is. What were you thinking when you did that? But that's not the...

Hey everyone, you probably have a ton of things on your plate right now.

But I want to talk for a second about the big things on your list .

Big things are more complex, take more time or are more important than the other things on the list.

Big things are also those actions that will bring the most return on investment of your time and attention.

Because in life, your time and attention are finite not infinite they can either be spent on what's known as
1) the critical few or
the 2) trivial many.

In other words, there are typically only a very few things that are TRULY the most important things in your life. Think of this like the classic "God, family, country."

Then there are the trivial many. These are like the steady drip (or flood) of continuous activities in your day.

These are not unimportant but they can be overwhelming if not kept in check of whatever is TRULY most important.

So, here's a question worth answering…"How can I get the biggest return on my time and...